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~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Management Japan : the magazine of intern. business"
~subject:"Bayerische Motoren Werke"
~type_genre:"Aufsatz in Zeitschrift"
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Long range planning : LRP ; international journal of strategic management
Management Japan : the magazine of intern. business
Economic and industrial democracy : EID ; an international journal
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Crossing the industry-line : breakthrough innovation through cross-industry alliances with 'non-suppliers'
Gassmann, Oliver
;
Zeschky, Marco
;
Wolff, Timo
;
Stahl, Martin
- In:
Long range planning : LRP ; international journal of …
43
(
2010
)
5/6
,
pp. 639-654
Persistent link: https://www.econbiz.de/10008758331
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2
Marketing strategy of BMW in Japan : the keys to success in Japanese market
Huang, Lin
- In:
Management Japan : the magazine of intern. business
25
(
1992
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10001123620
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