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~isPartOf:"MIT sloan management review"
~person:"Fantapié Altobelli, Claudia"
~person:"Kumar, V."
~person:"Piercy, Nigel"
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The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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