//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"MIT sloan management review"
~person:"Kumar, V."
~person:"Urban, Glen L."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"MARKETING"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
3
Online-Marketing
3
Social Web
2
Social web
2
Beziehungsmarketing
1
Consumer behaviour
1
Customer analysis
1
Customer service
1
Distance selling
1
Distanzhandel
1
Konsumentenverhalten
1
Kundenanalyse
1
Kundenbindungsprogramm
1
Kundenservice
1
Loyalty program
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Social Marketing
1
Social marketing
1
Theorie
1
Theory
1
USA
1
United States
1
Website
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kumar, V.
Urban, Glen L.
Bertini, Marco
2
Ettenson, Richard
2
Hamilton, Rebecca W.
2
Hopkins, Michael S.
2
Kane, Gerald C.
2
Noble, Charles H.
2
Weill, Peter
2
Woerner, Stephanie L.
2
Abdullah, Omer
1
Abraham, Ajay Thomas
1
Addas, Shamel
1
Adjei, Mavis T.
1
Anderson, Jamie
1
Anthony, Scott D.
1
Aparicio, Diego
1
Auh, Seigyoung
1
Aydinli, Aylin
1
Babuschak, William C.
1
Bardhi, Fleura
1
Barros, Alistair
1
Barwise, Patrick
1
Bernoff, Josh
1
Berstell, Gerald
1
Berthon, Pierre
1
Best, Roger J.
1
Birk, Matthias M.
1
Bitner, Mary Jo
1
Braun, Michael
1
Broetzmann, Scott M.
1
Brokaw, Leslie
1
Brown, Karen A.
1
Chase, Richard B.
1
Christensen, Clayton M.
1
Chua, Roy Y. J.
1
Cohen, Maxime C.
1
Dasu, Sriram
1
Dev, Chekitan S.
1
Dexter Berg, Julie
1
more ...
less ...
Published in...
All
MIT sloan management review
Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
5
Journal of retailing
5
MSI reports : working paper series
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of forecasting
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Psychology & marketing
1
Review of industrial organization : RIO
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The power of consumer stories in digital
marketing
Gosline, Renée Richardson
;
Lee, Jeffrey
;
Urban, Glen L.
- In:
MIT sloan management review
58
(
2017
)
4
,
pp. 10-13
Persistent link: https://www.econbiz.de/10011709641
Saved in:
2
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
3
Increasing the ROI of social media
marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
Saved in:
4
Morph the Web to build empathy, trust and sales
Urban, Glen L.
;
Hauser, John R.
;
Liberali, Guilherme
; …
- In:
MIT sloan management review
50
(
2008/09
)
4
,
pp. 52-61
Persistent link: https://www.econbiz.de/10003884771
Saved in:
5
Can product returns make you money?
Petersen, J. Andrew
;
Kumar, V.
- In:
MIT sloan management review
51
(
2009/10
)
3
,
pp. 85-89
Persistent link: https://www.econbiz.de/10003971391
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->