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~isPartOf:"MIT sloan management review"
~person:"Kumar, V."
~subject:"Return on investment"
~type_genre:"Article in journal"
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Increasing the ROI of social media
marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
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