Hunjra, Ahmed Imran; Azam, Rauf i; Humayoun, Asad Afzal - Volkswirtschaftliche Fakultät, … - 2011
The objective of this study is to test both CRM and sales are related direct one and examines the impact of CRM … campaigns on brand loyalty, consumer purchase intention and ultimately on sales. The questionnaire was distributed among … link is also mediated by brand loyalty and consumer purchase intention that eventually have positive effect on sales. …