Rueda, Acevedo; Alexis, Rafael - Volkswirtschaftliche Fakultät, … - 2013
This paper is a contribution to the study of behavioral economics. It proposes a model of decision making process and …, a literature review was done. Secondly, an analysis of the economic theories related to the decision making process is … presented. Thirdly, the model to explain the decision making is proposed. Finally, the paper shows the conclusions and …