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~isPartOf:"MSI reports : working paper series"
~person:"Fournier, Susan"
~subject:"Success factor"
~subject:"United States"
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How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
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