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~isPartOf:"MSI reports : working paper series"
~subject:"Bewertung"
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Marketing - wie Sie Kunden gewinnen und halten
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Feeling superior : the impact of loyalty program structure on customers' perceptions of status
Nunes, Joseph C.
;
Drèze, Xavier
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003727168
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