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~isPartOf:"MSI reports : working paper series"
~subject:"Innovationsmanagement"
~subject:"Retail trade"
~subject:"USA"
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Innovationsmanagement
Retail trade
USA
Consumer goods industry
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Konsumgüterindustrie
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1994-2006
1
Brand
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Capital income
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Consumer behaviour
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Empirical method
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Innovation management
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Konsumentenverhalten
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Markenartikel
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Product management
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Produktmanagement
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Takeover
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Rego, Lopo L.
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MSI reports : working paper series
Europäische Hochschulschriften / 5
5
Journal of advertising research
4
Discussion paper / Centre for Economic Policy Research
3
Harvard-Business-Manager : das Wissen der Besten
3
The journal of product & brand management
3
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
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European management journal
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Führung, Innovation und Wandel : wie Sie Potenziale entdecken und erfolgreich umsetzen
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Gabler Edition Wissenschaft
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Global business and organizational excellence : a review of research & best practices
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Harvard business review : HBR
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Journal of economics & management strategy : JEMS
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Springer eBook Collection
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Trademarks, brands, and competitiveness
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Zukunft im Handel : Studien für die Praxis
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Africa journal of management
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Applied economics letters
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Asia Pacific business review
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BGPE discussion paper : Bavarian graduate program in economics
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Berichte aus der Volkswirtschaft
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Betriebswirtschaftslehre für Technologie und Innovation
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Branchenkompass ... Transport
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Business strategy review
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CESifo Working Paper Series
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CESifo working papers
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China-focused cases : selected winners of the CEIBS global case contest
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Commercial lending review
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Creativity and innovation management
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DUV / Wirtschaftswissenschaft
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Darden Case
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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E-business management : integration of Web technologies with business models
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
European journal of innovation management
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European journal of marketing : EJM
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European review of agricultural economics : ERAE
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
Saved in:
2
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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