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~isPartOf:"MSI reports : working paper series"
~subject:"Produktentwicklung"
~subject:"Social Web"
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Produktentwicklung
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Information dissemination
5
Informationsverbreitung
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Social web
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Empirical method
2
Empirische Methode
2
Marketing theory
2
Marketingtheorie
2
Viral marketing
2
Virales Marketing
2
Agent-based modeling
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Agentenbasierte Modellierung
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Beziehungsmarketing
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Brand loyalty
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Consumer behaviour
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Customer acquisition
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Customer value
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Emotion
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Konsumentenverhalten
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Libai, Barak
2
Berger, Jonah
1
Milkman, Katherine L.
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Muller, Eitan
1
Nitzan, Irit
1
Peres, Renana
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MSI reports : working paper series
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Discussion papers / CEPR
6
Information systems research : ISR
6
Technological forecasting & social change : an international journal
6
Journal of information & knowledge management : JIKM
5
Journal of management information systems : JMIS
5
NBER working paper series
5
Psychology & marketing
5
Faculty & research / Insead : working paper series
4
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
Management information systems : mis quarterly
4
NBER Working Paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Academy of Management journal : AMJ
3
Computational & mathematical organization theory
3
Finance research letters
3
IEEE transactions on engineering management : EM
3
Journal of global information management
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of organizational computing and electronic commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Theoretical economics : TE ; an open access journal in economic theory
3
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
2
Cogent business & management
2
Computational and mathematical organization theory
2
Discussion paper / Centre for Economic Policy Research
2
EDS discussion papers
2
Electronic commerce research
2
Games and economic behavior
2
IWI-Diskussionsbeiträge
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information diffusion management and knowledge sharing ; volume 2
2
Information economics and policy : IEP
2
Information technology and management
2
International journal of contemporary hospitality management
2
International journal of electronic business
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Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
2
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
3
Social effects on customer retention
Nitzan, Irit
;
Libai, Barak
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
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