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~isPartOf:"Macro-social marketing insights : systems thinking for wicked problems"
~person:"Domegan, Christine"
~person:"Peattie, Sue"
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Macro-social marketing insights : systems thinking for wicked problems
Apas Papers
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Social marketing and behaviour change : models, theory and applications
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Macro-social marketing and the complexity of value co-creation
Domegan, Christine
;
McHugh, Patricia
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 110-130)
.
2020
Persistent link: https://www.econbiz.de/10012112236
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