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~isPartOf:"Macromarketing - a global focus ; Vol. 4"
~type_genre:"Case study"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Consumer behaviour
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Konsumentenverhalten
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Nachhaltige Entwicklung
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Private consumption
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Privater Konsum
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Sustainable development
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Cornwell, T. Bettina
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Drennan, Judy
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Macromarketing - a global focus ; Vol. 4
Legends in consumer behavior
40
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Legends in marketing
11
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Premier reference source
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Corporate brand and corporate reputation
5
Dissertation Series CentER
5
Economic studies
5
SAGE benchmarks in culture and society
5
Tinbergen Institute research series
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Harvard business review : HBR
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Ph.D-afhandling / Økonomisk Institut, Københavns Universitet
4
PhD series / Copenhagen Business School
4
Research series / Universiteit van Amsterdam
4
Theoretical and empirical perspectives in critical marketing studies
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
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Dissertation.de
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E.ON Energy Research Center
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ECON PhD dissertations
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Ekonomiska studier
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Electronic commerce & digital markets : ecm
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Journal of food products marketing
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Multi-channel marketing, branding and retail design : new challenges and opportunities
3
PhD series / Department of Economics, University of Copenhagen
3
Research
3
Strategic information systems ; Vol. 3
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
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Cross-cultural consumer consumption research : dealing with issues emerging from globalization and fragmentation
Cornwell, T. Bettina
;
Drennan, Judy
-
2009
Persistent link: https://www.econbiz.de/10003876814
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2
Live better by consumption less? : is there a "double dividend" in sustainable consumption?
Jackson, Tim
-
2009
Persistent link: https://www.econbiz.de/10003876824
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3
Sustainable household consumption in Europe?
Fogh Mortensen, Lars
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2009
Persistent link: https://www.econbiz.de/10003876826
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