Hilbert, Andreas; Schönbrunn, Karoline; Schmode, Sophie - In: Management Revue 18 (2007) 2, pp. 204-219
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The … concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully … necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be …