Payne, John W.; Laughhunn, Dan J.; Crum, Roy - In: Management Science 30 (1984) 11, pp. 1350-1361
This investigation draws upon concepts from prospect theory (Kahneman and Tversky [Kahneman, D., A. Tversky. 1979. Prospect theory: an analysis of decisions under risk. Econometrica 47 263--291.]) and multiattribute utility theory (Keeney and Raiffa [Keeney, R. L., H. Raiffa. 1976. Decisions...