Talluri, Kalyan; Ryzin, Garrett van - In: Management Science 50 (2004) 1, pp. 15-33
Customer choice behavior, such as buy-up and buy-down, is an important phenomenon in a wide range of revenue management … contexts. Yet most revenue management methodologies ignore this phenomenon---or at best approximate it in a heuristic way. In … management problem in which the buyers' choice behavior is modeled explicitly. The choice model is very general, simply …