Montgomery, Alan L.; Hosanagar, Kartik; Krishnan, Ramayya; … - In: Management Science 50 (2004) 2, pp. 189-206
alternatives. Our research demonstrates analytically how shopbot designs can be improved by developing a utility model of consumer … purchasing behavior. This utility model considers the intrinsic value of the product and its attributes, the disutility from … prior expectations about price and response time, we show how shopbots can substantially increase consumer utility by …