Urban, Glen L.; Hippel, Eric von - 1986
This paper integrates market research within this lead user methodology and report a test of it in the rapidly evolving … field of computer-aided systems for the design of printed circuit boards (PC-CAD). …," Journal of Marketing Research, 19, 165-81.
_____________ and G. L. Urban, "Pre-Test-Market Evaluation of New Package Goods:
A …