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~isPartOf:"Management and innovation in the media industry"
~person:"Wildman, Steven S."
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Management and innovation in the media industry
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Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Wildman, Steven S.
- In:
Management and innovation in the media industry
,
(pp. 131-150)
.
2008
Persistent link: https://www.econbiz.de/10003791273
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