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Beziehungsmarketing
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Relationship marketing
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Amazon.com Inc.
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Business cycle
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Customer value
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Alajoutsijärvi, Kimmo
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Management decision : MD
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
The journal of business & industrial marketing
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Customer-centric marketing strategies : tools for building organizational performance
5
HMD : Praxis der Wirtschaftsinformatik
5
Gabler Research
4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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Marketing von Solutions : innovative Ansätze und Best Practices
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
4
Europäische Hochschulschriften / 5
3
Harvard business review : HBR
3
International journal of electronic customer relationship management : IJECRM
3
International journal of quality and service sciences
3
International journal of services and operations management
3
Basler Schriften zum Marketing
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Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
2
Cases on innovations in educational marketing : transnational and technological strategies
2
DUV / Wirtschaftswissenschaft
2
Deep knowledge of B2B relationships within and across borders
2
Digital and social media marketing : a results-driven approach
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
2
Gabler-Lehrbuch
2
Global business and organizational excellence : a review of research & best practices
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Handbuch Kundenbindungsmanagement
2
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
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International journal of business innovation and research
2
International journal of management & enterprise development : IJMED
2
Journal of business strategy
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of service research : JSR
2
Journal of small business and enterprise development
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Lehrbuch
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Management research review
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Managing consumer services : factory or theater?
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Organizational productivity and performance measurements using predictive modeling and analytics
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Dynamic effects of business cycles on business relationships
Alajoutsijärvi, Kimmo
;
Mainela, Tuija
;
Ulkuniemi, Pauliina
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 291-304
Persistent link: https://www.econbiz.de/10009531351
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2
Value proposition as a catalyst for a customer focused innovation
Lindič, Jaka
;
DaSilva, Carlos M.
- In:
Management decision : MD
49
(
2011
)
10
,
pp. 1694-1708
Persistent link: https://www.econbiz.de/10009613026
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