Hannig, Uwe (ed.); Seebacher, Uwe G. (ed.) - 2023
Management -- From E-Mail-Marketing to Lead Management -- Evaluating Touchpoint Performance Along the B2B Customer Journey … -- Interaction of lead management and CRM along the customer journey -- Strategies to Increase Lead Quality -- Lead Management … Automation Connecting Marketing and Sales -- Integration of Resellers into Lead Management -- Funnel Performance Management …