Enke, Margit (ed.); Geigenmüller, Anja (ed.); … - 2022
around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …? -- Updates on the Connection Between Customer Relationship Management and Commoditization -- Customer Engagement as an Approach … Industry -- CRM in the Energy Market: Customer Relationship Management in Commodity Industries Using the Example of an Energy …