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~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"The journal of product & brand management"
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Search: subject:"Social web"
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Social Web
145
Social web
145
Consumer behaviour
69
Konsumentenverhalten
69
Brand management
59
Internet marketing
59
Markenführung
59
Online-Marketing
59
Brand image
41
Markenimage
41
Social media
38
Beziehungsmarketing
37
Relationship marketing
37
Brand
32
Markenartikel
31
Viral marketing
27
Virales Marketing
27
Social network
20
Soziales Netzwerk
20
social media
14
Online retailing
11
Online-Handel
11
Customer integration
10
Emotion
10
Kundenintegration
10
Social relations
10
Soziale Beziehungen
10
Experiment
9
Facebook
9
Knowledge management
9
Web 2.0 technologies
9
Web 2.0-Technologien
9
Wissensmanagement
9
Brand loyalty
8
E-commerce
8
Electronic Commerce
8
Knowledge transfer
8
Wissenstransfer
8
Brand love
7
Consumer engagement
7
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145
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2
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147
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147
Collection of articles of several authors
3
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3
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2
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English
147
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Oestreicher-Singer, Gal
4
Burtch, Gordon
3
Dennis, Alan
3
Gao, Guodong
3
Kane, Gerald C.
3
Sundararajan, Arun
3
Wallace, Elaine
3
Agarwal, Ritu
2
Bapna, Ravi
2
Fichman, Robert G.
2
Gray, Peter H.
2
Guzman, Francisco
2
Hong, Yili
2
Huang, Peng
2
Kennedy, Eric
2
Lu, Yong
2
Majchrzak, Ann
2
Miranda, Shaila M.
2
Morgan-Thomas, Anna
2
Pinsonneault, Alain
2
Ramaprasad, Jui
2
Rui, Huaxia
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Viswanathan, Siva
2
Whinston, Andrew B.
2
Xu, Sean Xin
2
Ye, Shun
2
Yetgin, Emre
2
Abbasi, Ahmed
1
Adams, Frank G.
1
Alavi, Maryam
1
Amelia, Maria Veronica
1
Animesh, Animesh
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Baek, Jiye
1
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Management information systems : mis quarterly
The journal of product & brand management
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
117
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Psychology & marketing
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
International journal of technology marketing : IJTMkt
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
147
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The effectiveness of influencer endorsements for smart technology products : the role of follower number, expertise domain and trust propensity
Kim, Taeyeon
;
Yoon, Hye Jin
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10014486326
Saved in:
3
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
6
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
7
Antecedents and outcomes of Generation Z consumers' contrastive and assimilative upward comparisons with social media influencers
Tian, Shiyun
;
Cho, Su Yeon
;
Jia, Xiaofeng
;
Sun, Ruoyu
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10014334399
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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