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~isPartOf:"Management review quarterly"
~person:"Jaidev, Uma Pricilda"
~subject:"Consumer behaviour"
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Toward an integrated model of consumer reactance : a literature analysis
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
Management review quarterly
71
(
2021
)
1
,
pp. 41-90
Persistent link: https://www.econbiz.de/10012432248
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