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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Kumar, V."
~person:"Sriram, S."
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Marketing management
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Kumar, V.
Sriram, S.
Raju, Jagmohan Singh
3
Balachander, Subramanian
2
Boulding, William
2
Chintagunta, Pradeep K.
2
Choi, Seung-chan
2
Christen, Markus
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2
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1
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1
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1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Journal of marketing research : JMR
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Review of marketing research
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
3
Marketing-mix recommendations to manage value growth at P&G Asia-Pacific
Kumar, V.
;
Fan, Jia
;
Gulati, Rohit
;
Venkat, P.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 645-655
Persistent link: https://www.econbiz.de/10003884998
Saved in:
4
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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