//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Shugan, Steven M."
~subject:"core"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mixed bundling"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
core
Bundling strategy
2
Leistungsbündel
2
Theorie
2
Theory
2
Airline
1
Asymmetric information
1
Asymmetrische Information
1
Consumer behaviour
1
Fluggesellschaft
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Low-cost strategy
1
Monopol
1
Monopoly
1
Niedrigpreisstrategie
1
Preisdifferenzierung
1
Preismanagement
1
Price discrimination
1
Pricing strategy
1
Signalling
1
add-on
1
analytic model
1
ancillary services
1
appeal
1
asymmetric information
1
bundling
1
fees
1
framing
1
niche
1
popular
1
pricing
1
product line
1
signaling
1
strategic bundling
1
targeted add-ons
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Shugan, Steven M.
Moon, Jihwan
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->