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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"Purchase decision"
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Viral marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
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4
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3
International journal of internet marketing and advertising : IJIMA
3
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Electronic word of mouth as a promotional technique : new insights from social media
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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Decision Support Systems, 2020
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Electronic commerce & digital markets : ecm
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ECONIS (ZBW)
6
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
3
Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
Saved in:
4
More than just an opinion : the effect of verbal self-expression on consumer choice
Kokkoris, Michail D.
;
Kühnen, Ulrich
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10010232497
Saved in:
5
Traditional and IS-enabled customer acquisition on the internet
Choi, Jeonghye
;
Bell, David R.
;
Lodish, Leonard M.
- In:
Management science : journal of the Institute for …
58
(
2012
)
4
,
pp. 754-769
Persistent link: https://www.econbiz.de/10009549638
Saved in:
6
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
Saved in:
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