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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
673
Konsumentenverhalten
673
Brand management
269
Markenführung
269
Brand image
216
Markenimage
216
Brand
189
Markenartikel
187
Beziehungsmarketing
102
Relationship marketing
102
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71
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71
Theorie
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67
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59
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59
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Marketingmanagement
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Personality psychology
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Ghose, Anindya
6
Girotra, Karan
5
Hosanagar, Kartik
5
Johnson, Lester W.
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Baxter, Stacey M.
4
Dukes, Anthony
4
Grappi, Silvia
4
Guo, Liang
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Phau, Ian
4
Simchi-Levi, David
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Allon, Gad
3
Bassamboo, Achal
3
Belavina, Elena
3
Choe, Chongwoo
3
Cui, Shiliang
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gao, Fei
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Li, Beibei
3
Milkman, Katherine L.
3
Mirzaei, Abas
3
Ofek, Elie
3
Pelsmacker, Patrick de
3
Romani, Simona
3
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Global Brand Conference <11., 2016, Bradford>
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,898
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
502
Working paper / National Bureau of Economic Research, Inc.
437
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
382
SpringerLink / Bücher
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Cogent business & management
285
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
673
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
6
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
7
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
8
Information nudges and self-control
Mariotti, Thomas
;
Schweizer, Nikolaus
;
Szech, Nora
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2182-2197
Persistent link: https://www.econbiz.de/10014305392
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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