//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Working paper"
~person:"Jami, Ata"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Consumer behaviour
1
Ethics
1
Ethik
1
Konsumentenverhalten
1
Licence
1
Lizenz
1
Social Marketing
1
Social marketing
1
Werbewirkung
1
corporate societal marketing
1
licensing
1
message framing
1
morality
1
praise
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jami, Ata
Chintagunta, Pradeep K.
2
Mortensen, Peter S.
2
Shin, Woochoel
2
Tucker, Catherine
2
Amaldoss, Wilfred
1
Anderson, Simon P.
1
Balseiro, Santiago R.
1
Belo, Rodrigo
1
Besbes, Omar
1
Bradlow, Eric T.
1
Celis, L. Elisa
1
Chan, Tat
1
Chen, Xin
1
Chiou, Lesley
1
Cowgill, Bo
1
Desai, Preyas S.
1
Desir, Antoine
1
Despotakis, Stylianos
1
Duan, Jason A.
1
Désir, Antoine
1
Feit, Elea McDonnell
1
Feng, Juan
1
Foerderer, Jens
1
Fong, Nathan M.
1
Frick, Thomas W.
1
Ghose, Anindya
1
Goldfarb, Avi
1
Gopinath, Shyam
1
Gordon, Brett R.
1
Goyal, Vineet
1
Hansen, Flemming
1
Heimonen, Kari
1
Hosanagar, Kartik
1
Iyengar, Garud
1
Jeziorski, Przemysław
1
Joo, Mingyu
1
Kircher, Tobias
1
Knittel, Christopher R.
1
Kouchaki, Maryam
1
more ...
less ...
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Working paper
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Everything we do, you do : the licensing effect of prosocial marketing messages on consumer behavior
Kouchaki, Maryam
;
Jami, Ata
- In:
Management science : journal of the Institute for …
64
(
2018
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10011818793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->