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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Zhang, Wei"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Applied economics letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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Should consumers use the halo to form product evaluations?
Boatwright, Peter
;
Kalra, Ajay
;
Zhang, Wei
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 217-223
Persistent link: https://www.econbiz.de/10003709962
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