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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Zielgruppe"
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Search: subject_exact:"Social media marketing"
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Internet marketing
84
Online-Marketing
84
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
24
Social web
24
Advertising
22
Werbung
22
Advertising effects
19
Online retailing
19
Online-Handel
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Werbewirkung
19
E-commerce
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Electronic Commerce
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Search engine
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Suchmaschine
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Auction theory
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Auktionstheorie
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Internet
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online advertising
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Preismanagement
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Pricing strategy
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Viral marketing
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Virales Marketing
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Theorie
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Auction
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Auktion
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Chandra, Ambarish
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Chintagunta, Pradeep K.
1
Despotakis, Stylianos
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Foerderer, Jens
1
Kaiser, Ulrich
1
Kircher, Tobias
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Sahni, Navdeep S.
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Shin, Jiwoong
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Management science : journal of the Institute for Operations Research and the Management Sciences
Young consumers : insight and ideas for responsible marketers
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Electronic commerce research
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Advances in advertising research
1
Always learning
1
Application of gaming in new media marketing
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Australasian marketing journal
1
Barcelona GSE working paper series : working paper
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
CESifo working papers
1
Cowles Foundation discussion paper
1
Decision sciences : DS
1
Discussion paper / NHH, Department of Economics
1
E-marketing ; Vol. 3
1
Economic inquiry
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1
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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2
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
3
Multidimensional targeting and consumer response
Despotakis, Stylianos
;
Yu, Jungju
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4518-4540
Persistent link: https://www.econbiz.de/10014339266
Saved in:
4
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
5
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
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