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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Casadesus-Masanell, Ramon"
~person:"Fruchter, Gila E."
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Casadesus-Masanell, Ramon
Fruchter, Gila E.
Kavadias, Stylianos
3
Raju, Jagmohan Singh
3
Villas-Boas, J. Miguel
3
Zhu, Feng
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Allon, Gad
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Chan, Tat
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Management science : journal of the Institute for Operations Research and the Management Sciences
Working papers / Harvard Business School, Division of Research
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Long range planning : LRP ; international journal of strategic management
2
NET Institute Working Paper
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ECONIS (ZBW)
5
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Mixed source
Casadesus-Masanell, Ramon
;
Llanes, Gastón
- In:
Management science : journal of the Institute for …
57
(
2011
)
7
,
pp. 1212-1230
Persistent link: https://www.econbiz.de/10009267628
Saved in:
3
Strategies to fight ad-sponsored rivals
Casadesus-Masanell, Ramon
;
Zhu, Feng
- In:
Management science : journal of the Institute for …
56
(
2010
)
9
,
pp. 1484-1499
Persistent link: https://www.econbiz.de/10008661598
Saved in:
4
Wintel: cooperation and conflict
Casadesus-Masanell, Ramon
;
Yoffie, David B.
- In:
Management science : journal of the Institute for …
53
(
2007
)
4
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003468254
Saved in:
5
Closed-loop advertising strategies in a duopoly
Fruchter, Gila E.
- In:
Management science : journal of the Institute for …
43
(
1997
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
Saved in:
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