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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Chintagunta, Pradeep K."
~person:"Harker, Patrick T."
~type:"book"
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Harker, Patrick T.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
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2011
Persistent link: https://www.econbiz.de/10009373356
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