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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Esch, Franz-Rudolf"
~person:"Wilbur, Kenneth C."
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing : ZFP ; journal of research and management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Working paper / Institute for Empirical Research in Economics, University of Zürich
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Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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