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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Guo, Liang"
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Consumer behaviour
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Experiment
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Präferenztheorie
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Theory of preferences
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compromise effect
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preference construction
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Guo, Liang
Netessine, Serguei
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Ghose, Anindya
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Bassamboo, Achal
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Girotra, Karan
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Simchi-Levi, David
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Zhang, Dennis J.
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Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
DOI: 10.1287/mksc.1120.0736
1
Journal of economics & management strategy : JEMS
1
Marketing Science
1
Quantitative marketing and economics : QME
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pp. 995-1007
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ECONIS (ZBW)
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Testing the role of contextual deliberation in the compromise effect
Guo, Liang
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4326-4355
Persistent link: https://www.econbiz.de/10013369061
Saved in:
2
Anticipatory consumptions
Guo, Liang
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3717-3734
Persistent link: https://www.econbiz.de/10012289203
Saved in:
3
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
4
Contextual deliberation and preference construction
Guo, Liang
- In:
Management science : journal of the Institute for …
62
(
2016
)
10
,
pp. 2977-2993
Persistent link: https://www.econbiz.de/10011591809
Saved in:
5
Capturing consumption flexibility in assortment choice from scanner panel data
Guo, Liang
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1815-1832
Persistent link: https://www.econbiz.de/10008701412
Saved in:
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