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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Hu, Yu Jeffrey"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Incentive problems in performance-based online advertising pricing : cost per click vs. cost per action
Hu, Yu Jeffrey
;
Shin, Jiwoong
;
Tang, Zhulei
- In:
Management science : journal of the Institute for …
62
(
2016
)
7
,
pp. 2022-2038
Persistent link: https://www.econbiz.de/10011518691
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