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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Zhang, Fuqiang"
~subject:"Brand management"
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
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