//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct mail"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Direct marketing
6
Direktmarketing
6
Advertising effects
1
Agency theory
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer value
1
Data protection
1
Datenschutz
1
E-Mail
1
E-mail
1
Externalities
1
Externer Effekt
1
Flexible manufacturing system
1
Flexibles Fertigungssystem
1
Game theory
1
Internet marketing
1
Inventory model
1
Konsumentenverhalten
1
Kundenwert
1
Lagerhaltungsmodell
1
Lagermanagement
1
Online-Marketing
1
Operations Research
1
Operations research
1
Pharmaceutical industry
1
Pharmaindustrie
1
Prinzipal-Agent-Theorie
1
Rabatt
1
Rebate
1
Relationship marketing
1
Spieltheorie
1
Target group
1
Theorie
1
Theory
1
Warehouse management
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Ratgeber
Article in journal
1
Language
All
English
1
Author
All
Goh, Khim Yong
1
Hui, Kai-Lung
1
Png, Ivan
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of business research : JBR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of marketing communications
3
Electronic commerce research and applications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of public policy & marketing
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Applied economics
1
Cogent business & management
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information economics and policy : IEP
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of health economics and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economics
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of international economic review
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Problems and perspectives in management : PPM ; international research journal
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Privacy and marketing externalities : evidence from do not call
Goh, Khim Yong
;
Hui, Kai-Lung
;
Png, Ivan
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 2982-3000
Persistent link: https://www.econbiz.de/10011413510
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->