//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising planning"
~subject:"Marktstruktur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenblatt"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Marktstruktur
Print advertising
3
Printwerbung
3
Advertising
2
Internet marketing
2
Online-Marketing
2
Werbung
2
Competition
1
Consumer behaviour
1
Deutschland
1
Germany
1
Internet
1
Internet complementarity
1
Konsumentenverhalten
1
Market structure
1
Media industries
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Network economics
1
Netzwerkökonomik
1
Newspaper
1
Operations Research
1
Operations research
1
Product differentiation
1
Produktdifferenzierung
1
Sales promotion
1
Target group
1
Verkaufsförderung
1
Welfare analysis
1
Werbeplanung
1
Wettbewerb
1
Wohlfahrtsanalyse
1
Zeitung
1
Zielgruppe
1
advertising
1
advertising rates
1
magazines
1
matching
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Athey, Susan
1
Calvano, Emilio
1
Chandra, Ambarish
1
Gans, Joshua
1
Kaiser, Ulrich
1
Published in...
All
Management science : journal of the Institute for Operations Research and the Management Sciences
CIE discussion papers
2
Discussion paper / Department of Business and Management Science
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Vierteljahrshefte zur Wirtschaftsforschung
2
ZEW discussion papers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
American economic journal
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Discussion paper
1
Discussion paper / NHH, Department of Economics
1
Discussion paper series
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Economics discussion papers
1
Forum Kommunikation und Medien
1
Handbook of media economics ; volume 1
1
Info: die Zeitschriften des Axel-Springer-Verlages
1
Instant success series
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
1
Measuring market power
1
Praxisforum Medienmanagement
1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
1
Research memorandum / METEOR
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
The journal of industrial economics
1
Thünen-series of applied economic theory : working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->