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~isPartOf:"Management science - theory and applications"
~isPartOf:"Marketing knowledge series"
~isPartOf:"Review of marketing science"
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu
(
contributor
);
Wang, Cheng Lu
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10008936525
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Marketing science in practice
2010
Persistent link: https://www.econbiz.de/10008660826
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Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
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contributor
);
O'Regan, Rob
(
contributor
)
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2008
Persistent link: https://www.econbiz.de/10013541468
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