//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien"
~isPartOf:"Nonprofit-PR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
5
Deutschland
5
Germany
5
Werbewirtschaft
5
Branchenentwicklung
2
Sector development
2
2000-2012
1
Business model
1
Decision
1
Dienstleistung
1
Entscheidung
1
Geschäftsmodell
1
Market research
1
Market share
1
Marktanteil
1
Marktforschung
1
Media usage
1
Mediennutzung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Product
1
Produkt
1
Sales-promotion
1
Services
1
Sexuality
1
Sexualität
1
Sexuelle Attraktion
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Hochschulschrift
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
German
5
Author
All
Duphorn, Alexander
1
Immisch, Gunnar
1
Mathis, Christian
1
Mohr, Julia
1
Nöcker, Ralf
1
Schmitt, Margot
1
Institution
All
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Published in...
All
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
Nonprofit-PR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Werbemärkte im Umbruch
Mohr, Julia
;
Nöcker, Ralf
- In:
Management von Medienunternehmen : digitale …
,
(pp. 143-154)
.
2013
Persistent link: https://www.econbiz.de/10010243793
Saved in:
2
Werbemarkt in Deutschland
Duphorn, Alexander
- In:
Management von Medienunternehmen : digitale …
,
(pp. 119-141)
.
2013
Persistent link: https://www.econbiz.de/10010243794
Saved in:
3
Grafik, Grafiker und Agenturen
Mathis, Christian
- In:
Nonprofit-PR
,
(pp. 213-224)
.
2007
Persistent link: https://www.econbiz.de/10003722908
Saved in:
4
"Sex sells"? : Eine theoretische Diskussion eines alten Mythos
Immisch, Gunnar
-
2002
Persistent link: https://www.econbiz.de/10001762635
Saved in:
5
Entscheidungsgründe für die Auswahl von Werbeagenturen durch werbungtreibende Unternehmen
Schmitt, Margot
-
1992
Persistent link: https://www.econbiz.de/10000855132
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->