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~isPartOf:"Management working paper"
~isPartOf:"Marketing theory"
~person:"Mattozzi, Andrea"
~person:"Ormrod, Robert P."
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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2
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
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3
Election marketing to young voters : which media is most important?
Ormrod, Robert P.
;
Savigny, Heather
-
2012
Persistent link: https://www.econbiz.de/10009408449
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4
Political market orientation : an introduction
Ormrod, Robert P.
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2011
Persistent link: https://www.econbiz.de/10009228951
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5
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
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2011
Persistent link: https://www.econbiz.de/10009267708
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6
The triadic interaction model of political marketing exchange
Henneberg, Stephan C.
;
Ormrod, Robert P.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009740368
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