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~isPartOf:"Manufacturing & service operations management : M & SOM"
~isPartOf:"Strategic management journal"
~subject:"Consumer behaviour"
~subject:"New product development"
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Manufacturing & service operations management : M & SOM
Strategic management journal
The journal of product & brand management
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International journal of product development : IJPD
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International journal of production research
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IEEE transactions on engineering management : EM
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
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Zooming in or zooming out : entrants' product portfolios in the nascent drone industry
Shermon, Anavir
;
Moeen, Mahka
- In:
Strategic management journal
43
(
2022
)
11
,
pp. 2217-2252
Persistent link: https://www.econbiz.de/10013466100
Saved in:
2
Product proliferation strategies and firm performance : the moderating role of product space complexity
Barroso, Alicia
;
Giarratana, Marco S.
- In:
Strategic management journal
34
(
2013
)
12
,
pp. 1435-1452
Persistent link: https://www.econbiz.de/10010208466
Saved in:
3
All experience is not created equal : learning, adapting, and focusing in product portfolio management
Eggers, J. P.
- In:
Strategic management journal
33
(
2012
)
3
,
pp. 315-335
Persistent link: https://www.econbiz.de/10009488146
Saved in:
4
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
5
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
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