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~isPartOf:"Manufacturing & service operations management : M & SOM"
~person:"Kurtuluş, Mümin"
~subject:"Markenführung"
~subject:"retailing"
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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