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~isPartOf:"Manufacturing & service operations management : M & SOM"
~subject:"Consumer behaviour"
~subject:"New product development"
~subject:"Produktdifferenzierung"
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Consumer behaviour
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Alptekinoğlu, Aydın
1
Corbett, Charles J.
1
Fong, Duncan K. H.
1
Li, Kate J.
1
Parlatürk, Ali K.
1
Xu, Susan H.
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Manufacturing & service operations management : M & SOM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of product & brand management
6
International journal of product development : IJPD
5
Harvard business review : HBR
4
International journal of product lifecycle management : IJPLM
4
International journal of production research
4
SpringerLink / Bücher
4
Discussion paper / Centre for Economic Policy Research
3
IEEE transactions on engineering management : EM
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Strategic management journal
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Zeszyty naukowe
3
Advances in international management
2
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Decision sciences : DS
2
Der Markt : international journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Foundations of Management : the journal of Warsaw University of Technology
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of manufacturing technology and management
2
International journal of technology management : IJTM
2
Journal of economics & management strategy : JEMS
2
Journal of engineering and technology management : JET-M
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Marketing : ZFP ; journal of research and management
2
NBER reporter online
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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The value of product variety when selling to strategic customers
Parlatürk, Ali K.
- In:
Manufacturing & service operations management : M & SOM
14
(
2012
)
3
,
pp. 371-385
Persistent link: https://www.econbiz.de/10009575889
Saved in:
2
Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.
;
Fong, Duncan K. H.
;
Xu, Susan H.
- In:
Manufacturing & service operations management : M & SOM
13
(
2011
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
Saved in:
3
Mass customization vs. mass production: variety and price competition
Alptekinoğlu, Aydın
;
Corbett, Charles J.
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003733716
Saved in:
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