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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~person:"Krüger, Kira"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Digitale Innovationsprozesse : was moderne Markenführung von digitaler Innovation lernen kann
Krüger, Kira
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 93-117)
.
2020
Persistent link: https://www.econbiz.de/10012292505
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