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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Application software"
~subject:"Innovation"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Journal of business research : JBR
17
The journal of brand management : an international journal
14
Journal of the Academy of Marketing Science
10
Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Amfiteatru economic : an economic and business research periodical
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Building corporate identity, image and reputation in the digital era
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California management review
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Economics working paper
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European journal of innovation management
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From knowledge management to strategic competence : measuring technological, market and organisational innovation
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IEEE transactions on engineering management : EM
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International journal of business excellence
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International journal of business innovation and research : IJBIR
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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Journal of international food & agribusiness marketing
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Journal of marketing research : JMR
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Journal of strategic marketing
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MSI reports : working paper series
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Managing global transitions : international research journal
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Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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NBER Working Paper
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NBER working paper series
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Research policy : policy, management and economic studies of science, technology and innovation
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Digitale Innovationsprozesse : was moderne Markenführung von digitaler Innovation lernen kann
Krüger, Kira
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 93-117)
.
2020
Persistent link: https://www.econbiz.de/10012292505
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Marken auf dem Smartphone : wie Marken-Apps junge Zielgruppen begeistern können
Hegny, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 411-432)
.
2020
Persistent link: https://www.econbiz.de/10012293168
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