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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Consumers"
~subject:"Corporate design"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 33-49)
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2020
Persistent link: https://www.econbiz.de/10012292447
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Von der integrierten zur empathischen Markenführung
Lepel, Venna von
- In:
Marke und digitale Medien : der Wandel des …
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(pp. 301-315)
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2020
Persistent link: https://www.econbiz.de/10012293094
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