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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Corporate design"
~subject:"Information value"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
International journal of business environment : IJBE
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Von der integrierten zur empathischen Markenführung
Lepel, Venna von
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 301-315)
.
2020
Persistent link: https://www.econbiz.de/10012293094
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"Ich sehe was, was Du nicht siehst" : zur Bedeutung von Big Data für die Markenführung
Tams, Sina
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 329-345)
.
2014
Persistent link: https://www.econbiz.de/10010424252
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