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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Narrative Methode"
~type_genre:"Aufsatz im Buch"
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
The Routledge companion to organizational change
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The Emerald handbook of management and organization inquiry
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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Cambridge handbook of strategy as practice
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Handbook of qualitative research methods on human resource management : innovative techniques
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Handbook of research on knowledge-intensive organizations
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Managing dynamic technology-oriented businesses : high tech organizations and workplaces
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A research agenda for management and organization studies
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A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Approaches to managing organizational diversity and innovation
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Brand the Future : systematische Markenentwicklung im B2B
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Brands : interdisciplinary perspectives
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Business ethics in East Asia : examples in historical context
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CSR 2.0 and the new era of corporate citizenship
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Complexity and organization : readings and conversations
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Convergence of project management and knowledge management
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Corporate brand and corporate reputation
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Corporate responsibility and stakeholding
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Counter-narratives and organization
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Cracking the code : leveraging consumer psychology to drive profitability
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Creativity and the contemporary economy Niina Koivunen ... (eds.)
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Critical perspectives on leadership : emotion, toxicity, and dysfunction
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Economies et sociétés ; 46,9
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Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
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Failed leadership
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Finanzialisierung, Demokratie und Gesellschaft
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Future directions of strategic communication
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Global themes and local variations in organization and management : perspectives on glocalization
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Handbook of research on workforce diversity in a global society : technologies and concepts
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Handbook on place branding and marketing
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Handbuch angewandte Psychologie für Führungskräfte ; Bd. 1
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Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
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Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010424318
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