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~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"Narrative Methode"
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Brand management
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Adlmaier-Herbst, Dieter Georg
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
The journal of brand management : an international journal
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Business horizons
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Psychology & marketing
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SpringerLink / Bücher
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advances in culture, tourism and hospitality research
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Brand Content : die Marke als Medienereignis
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Brand Planning : starke Strategien für Marken und Kampagnen
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Brand the Future : systematische Markenentwicklung im B2B
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Brands : interdisciplinary perspectives
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Corporate communications : an international journal
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Digital Brand Storytelling - Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 243-263)
.
2020
Persistent link: https://www.econbiz.de/10012292993
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Digital Brand Storytelling : Geschichten am digitalen Lagerfeuer?
Adlmaier-Herbst, Dieter Georg
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 223-241)
.
2014
Persistent link: https://www.econbiz.de/10010424318
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